New Balance 550
The New Balance 550 is a lifestyle sneaker from New Balance
designed by legendary sneaker architect and “The Godfather of dad shoes,” Steven Smith. Rooted in basketball-ready
design, the silhouette was reintroduced in 2020 by the Teddy Santis-led Aimé Leon Dore (ALD). It has since been established as one of
New Balance’s best-selling lifestyle shoes on the market.
Check out some frequently asked questions about the New Balance 550 below, followed by the latest news, “Where to Buy”
guides, and features.
The New Balance 550 originally released in 1989 under a “P550 Basketball Oxford” model name. The low-top basketball shoe featured premium smooth and perforated leather uppers, breathable mesh interior lining and a rubber sole unit. At the time, the New Balance 550 was not very popular as it could not compete with the technology-forward basketball shoes of the time, such as the Reebok Pumps, Nike Air, Air Jordan, etc.
As of Spring 2024, pricing for the New Balance 550 is as follows:
- • Men’s $110-130
- • Women’s: $110-130
- • Big Kids: $95
- • Little Kids: $80-$85
- • Toddler: $70
The 550 is available for purchase on NewBalance.com in full family sizes.
The New Balance 550 became the “it” shoe among sneaker heads and fashionistas when it first returned in Fall 2020. In 2021, the 550 became one of the most coveted silhouettes on the market, and by 2022, New Balance had increased production of the model as part of its seasonal product offerings.
The 550 gained popularity for a number of reasons; it was something entirely “new” to the market as it hadn’t released since its original run in 1989. It also gave sneaker-heads something other than the typical Air Force 1 and Dunk to get interested, which Nike had over-saturated the market with.
Yes.
The New Balance 550 will be among the more available models from New Balance. Several colorways are available right now on NewBalance.com.
New Balance 550
New Balance “Reimagines” The 550 As Vintage Shoes
Despite Jordan Brand’s efforts to define “Reimagined” as updated reinterpretations of its classics, the sneaker community can only accept that new terminology in one way....
atmos’ New Balance 550 “Back In Black” Is A Trip Down Memory Lane
As has become customary over the past couple of decades, atmos lent its creative vision to a handful of projects in 2023. Before the new...
The New Balance 550 Appears With Heavy Perforations
Following a summer of headlines and social media feeds being dominated by Taylor Swift, even the sneaker industry fell victim to the inescapable Swiftie effect...
Japanese Boro Technique Elevates The New Balance 550 And 580 With Denim And Suedes
At the forefront of the “Dad Shoe” trend, New Balance has continued to revolutionize its mainstay styles with timeless collaborations and unexpecting textiles. For its...
Aimé Leon Dore Honors The Masaryk Community Gym With Next New Balance 550 And 650 Collection
Updated November 1st, 2023: All four pairs from the Aimé Leon Dore x New Balance 550/650 “Masaryk” Pack is dropping on November 2nd, 2023 on...
New Balance 550 “Suede Pack” Drops On September 29th
After Taylor Swift pulled up to the Kansas City Chiefs game in a pair of “Team Red” New Balance 550s, the Basketball Oxford has quickly...
The New Balance 550 “Mushroom” Gets Ready For Fall With Suede Uppers
The New Balance 550 became an “it” shoe with the help of Teddy Santis, but it’s remained one of the more popular sneakers on the...
The New Balance 550 Prepares A Trio Of Fall-Based Hues
Routinely revitalized underneath the Aimé Leon Dore collaborative banner, the New Balance 550 remains one of the Boston brand’s most influential everyday silhouettes. While a...
Where To Buy The thisisneverthat x New Balance 550 Capsule
Updated August 30th, 2023: The thisisneverthat x New Balance 550 in brown and green will release on newbalance.com on September 7th ($130). – With a...