Nike Air Max 90

A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.

Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.

In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.

As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.

In 2024, plans for the AM90 initially read as rather conservative, with Nike continuing to roll it out in new colorways that heavily rely on their iconic construction. However, the addition of the Nike Air Max 90 LV8 and Nike Air Max 90 Futura present new options to get wild with the model, the two offshoot lines adding a platform sole and experimental detailing to the silhouette, respectively.

The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.

price / $120+

Nike Air Max 90

Jacquemus Unveils Their Nike Air Max 1 ’86 Collaboration In Never Before Seen Colors

Jacquemus has managed to be equally honorific and irreverent of classic Nike footwear designs with its daring re-imaginations. From the J Force 1 with its...

By John Kim May 31, 2024
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HUF Reveals First Teaser Of The Nike Air Max 1

Updated May 31st, 2024: Huf has revealed a first teaser of the upcoming re-release of their Huf Nike Air Max 1 collaboration. Unveiled is a...

By Sneaker News May 28, 2024
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“Canyon Pink” Lands On The Nike Air Max 1

There aren’t many silhouettes in the Nike catalog that continue to shine decades into their life cycle the way Nike Air Max 1 does. Even...

By Matt Varga May 20, 2024
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The Nike Air Max 1 ’86 Goes Camo With Lemon Twist Accents

Even in the most urban landscapes, trail shoes and other outdoors-inspired sneakers have taken the streets by force. While Nike captures the trend well under...

By Andrew Rizzo May 17, 2024
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Luxe Linen Notes Land On The Nike Air Max 1

If it ain’t broke don’t fix it. The Nike Air Max 1 has relied on grey-heavy, tri-tone color blocking for 37 years and counting, becoming...

By Matt Varga May 17, 2024
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Soft Colors And Materials Grace The Nike Air Max 1 “Guava Ice”

Nike’s evolved beyond simply slapping the color pink on women’s sneakers and calling it a day, embracing a more sophisticated use of pastels and vintage...

By Andrew Rizzo May 16, 2024
261

The Nike Air Max 90 Drift Gets A “Triple Black” Colorway

Nike’s modern Air Max strategy centers around futuristic re-imaginations of the line’s most iconic silhouettes, all in an effort to appeal to a younger generation...

By Andrew Rizzo May 14, 2024
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“Bright Cactus” Takes The Lead As Nike Air Max 1 Golf Tees Off

The Nike Golf initiative is truly in full swing (no pun intended.) Each year around the Summer, more and more silhouettes get looped into the...

By Matt Varga May 10, 2024
336

Supreme x Nike Air Max 1 Releasing In 2025

Supreme will release an Air Max 1 collaboration as part of its Spring/Summer 2025 collection, according to to Brendan Dunne of Complex. Four colorways are...

By Sneaker News May 9, 2024
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