Nike Air Max 90
A pillar of sneaker culture, the Nike Air Max 90 remains one of the most significant designs since the brand’s founding. And while its OG colorways are some of the most significant, the silhouette has paved its way with a number of both collaborations and noteworthy general releases in the past few decades.
Released in 1990 as its name would imply, the Air Max 90 effectively became Nike’s second flagship sneaker after the Air Max 1. It was designed by architect Tinker Hatfield whose initial imagining turned into the original “Infrared” colorway, a scheme considered to be the most popular and the most legendary. This color blocking then went on to be the blueprint for future releases, which have garnered their own dedicated followings.
In the years since its inception, the Air Max 90 has also appeared in a number of unique variations inclusive of FlyEase mods and ACG palettes. The Duck Camo colorway — which recently made its way back to the spotlight thanks to not one but three modern versions — quickly became an icon thanks to its association with Japanese retailer atmos, a now monumental imprint who later released the beloved “We Love Nike” pack as a noteworthy follow-up. UNDEFEATED, then, raised their strike logo flags atop the silhouette as well, with both motorsports inspirations and some futuristic modifications.
As part of the 2020 celebration of the model’s 30th anniversary, Nike provided it a total reconstruction that made it that much closer to the OG pairs. They slimmed the overall profile down by a large margin through tweaks to the panel scale, toe box height, and heel counter. After an initial Triple White release, the newly recrafted AM90 took a tour through its many iconic appearances.
In 2024, the AM90 will again be a tentpole for Nike’s retro offerings. However, the addition of the Air Max 90 LV8, Air Max 90 Futura and Air Max 90 Drift each present opportunities to get wild with the staple sillhouette, something already expressed plenty with those offshoots’ recent releases.
The Nike Air Max 90 currently retails for around $130 USD, but special editions will garner a premium price tag that can float around upwards of $180 USD. For the latest information, scroll down to read the articles below.
price / $120+
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Nike Air Max 90
Orange And Blue Swooshes Come Playfully Painted On The Nike Air Max 90
While it remains a few years removed from its 30th anniversary, the Nike Air Max 90 continues to dress in compelling tinctures and tooling while...
“University Blue” And “Dark Obsidian” Come Together On This Nike Air Max 90
As one of the company’s most popular silhouettes, the Nike Air Max 90 has formed an important part of the brand’s financial success since debuting...
A Murky Nike Air Max 90 Explores Livened “Chlorophyll” Accents
While crisp white snow coats the ground and ice continues to pose slightly longer commutes, the past few months have instead seen the Nike Air...
Cream And Metallic Pink Cover The Nike Air Max 90 For Women
Since its introduction 32 years ago, the Nike Air Max 90 has undergone a handful of reconstitutions and updated tooling for the future of lifestyle...
Nike’s “Athletics East” Collection Set To Debut In Early 2023 With The Air Max 90
During their days under the Blue Ribbon Sports banner, Phil Knight and Bill Bowerman anticipated the declining notion of jogging within the States as amateur...
Nike’s “The Future Is Equal” Collection Welcomes The Air Max 90
Nike’s “The Future Is Equal” collection — which was introduced earlier this week by way of the Dunk Low — is but another means of...
A Valentine’s Day Friendly Nike Air Max 90 Appears Before The Holiday
The mid-February holiday reserved for lovers, both established and aspiring, have been an opportune occasion for Nike to deliver some lovable gifting ideas. For 2023,...
The Nike Air Max 90 Futura Puts Together Its Own “Valentine’s Day” Colorway
Nowadays, flowers and chocolate don’t quite cut it for Valentine’s Day. And if you were to ask Nike — as well as many of their...
Sail Tones Cover This Upcoming Nike Air Max 90
“Sail” hues are most often attributed to the warm summer months where puddles and crisp fallen leaves don’t stand as an obstacle. However, The Swoosh...