Swizz Beatz

SWIZZ BEATZ Swizz Beatz is a hip-hop producer originally introduced to the world via DMX’s Ruff Ryders crew in the late 1990s. He has become increasingly involved with the world of sneakers, having been named the creative director of Reebok in 2011. Since then Swizz has been a key player in Reebok’s lifestyle and retro strategies.

Swizz Beatz

Sneaker Con Atlanta September 2014 On-Feet Recap – Part 2

Atlanta was the latest stop for Sneaker Con and the great Peach State didn’t disappoint in terms of their on-feet selections. Incase you missed Part 1,...

By Patrick Johnson September 22, 2014
69917

August 2014 Sneaker Releases

It’s only the first day of August and we’ve already got over 60 sneaker release dates lined up for your enjoyment. That big number reflects...

By Brendan Dunne August 1, 2014
61313

A Bathing Ape x mita sneakers x Reebok Insta Pump Fury – Release Date

The A Bathing Ape x mita sneakers x Reebok Insta Pump Fury will release on August 9th. Mentioned in the official release info is a...

By Brendan Dunne August 1, 2014
5950

BAPE x mita sneakers x Reebok Insta Pump Fury

BAPE jumped on the Reebok Insta Pump Fury wave way before the whole 20th anniversary thing, but apparently that wasn’t enough for the team. They’re...

By Brendan Dunne July 30, 2014
7253

Super Ape Star: History of Bape x adidas Originals

adidas Originals just announced a new partnership with Japanese streetwear legend Nigo. It’s the latest in a line of key signings for the Brand with...

By Aaron Hope February 25, 2014
20645

Reebok Classic “Retro Shop” @ Agenda Featuring Swizz Beatz, Rick Ross, and Cam’ron

Swizz Beatz wasn’t the only one who showed up for Reebok’s barber shop build in the middle of the Agenda Trade Show floor. Plenty more...

By Brendan Dunne February 20, 2014
15804

Swizz Beatz in BAPE x Reebok Insta Pump Fury

The Swizz Beatz x Reebok relationship is not your typical celebrity endorsement one. Swizz’s role is much deeper than that, and his constant appearances in...

By Brendan Dunne February 19, 2014
7685