Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
HAL Studios Ushers In The ASICS GEL-NYC 2.0
For the debut of the original GEL-NYC, ASICS kept it local by tapping Angelo Baque’s AWAKE NY to introduce the silhouette and kickstart its rise...
RAFFLE LIVE: Sp5der x adidas Superstar “Olive”
Following months of teasers, the first-ever collaboration between adidas and Young Thug’s streetwear brand Sp5der has officially arrived. The raffle for the Sp5der x adidas...
The Pokemon x adidas Collab Begins With The “Mewtwo” ZX 8000
Bringing cultural mainstays and footwear is seemingly bigger business than it ever has been, encapsulating smashes like the budding Minecraft adidas partnership, the YuGiOh x...
Ronnie Fieg Teases New Kith x New Balance 990v4
2025 only reinforced Kith’s status as one of the sneaker world’s premier collaborators. Ronnie Fieg’s imprint delivered standout projects across multiple brands, including adidas, Nike,...
Salehe Bembury’s Next New Balance Collab Is A Hairy Suede 992
Merry be the Christmas. This year’s holiday has delivered detailed images of Salehe Bembury’s latest New Balance collaboration – a multicolor, hairy suede take on...
Hiroshi Fujiwara Teases Fragment x Timberland Boots
2025 was yet another headline-making year for Hiroshi Fujiwara and Fragment Design, and 2026 looks poised to deliver more of the same as the Japanese...
Liberty London And adidas Bloom Another Floral Samba For The New Year
Liberty London and adidas are stepping into 2026 with yet another silk floral take on the ubiquitous Samba, this time presenting a new pink grade...
RAFFLE LIVE: UNDEFEATED x Nike Air Max 95 “La Brea”
UPDATED December 23rd, 2025: The EQL raffles for the UNDEFEATED x Nike Air Max 95 “La Brea” will go live at 1PM ET HERE. The...
Drake Brought Nike, NOCTA, And Chrome Hearts Together
The Iceman cometh? Not until 2026, evidently, but Drake is still making headlines even without delivering his ninth album. As part of his ongoing deal...