Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kiko Kostadinov’s ASICS NOVALIS GEL-TEREMOA Returns In Two New Colorways
Updated April 12th, 2024: The Kiko Kostadinov x ASICS NOVALIS GEL-TEREMOA is available now on the Kiko Kostadinov webstore. They’ll release soon on ASICS.com. As...
BSTN and adidas Continue European Basketball Heritage Series With UV-Treated Rivalry 86 Low
European sportswear boutique BSTN and adidas write next chapter of their collaborative European Basketball Heritage Series with an ode to the continent’s most successful hoops...
The PJ Tucker x Nike Air Flight ’89 Releases May 5th
Updated April 23rd, 2024: @thebettergeneration, PJ Tucker’s Houston based boutique, shared a teaser image and a short clip promoting his upcoming Air Flight ’89 collaboration. Per...
Master Splinter Gets His Own adidas Superstar From The Ninja Turtles Pack
With the Ninja Turtles immortalized via an adidas Superstar collaboration, it’s only right that their instructor, mentor, and adoptive father gets proper due. A first...
KoRn and adidas Originals Set To Launch Second Collection In May
Last year, adidas and nu-metal band KoRn acknowledged their longstanding association with their first ever sneaker collaboration, extending a shared influence on the Campus 00s...
adidas Releases Special Edition Sambas For Lionel Messi And Inter Miami
As one of the foremost athletes under the adidas banner, there’s no shortage of allusions to Lionel Messi throughout the Three Stripes catalog in the...
In-Hand Images Of J Balvin’s Air Jordan 3 “Rio”
Updated April 12th, 2024: @cementcream shared the best looks at the upcoming J Balvin Air Jordan 3 “Rio” we’ve gotten yet. The additional images provide...
atmos Applies Premium Patchworks On Their adidas Gazelle 85
Japan’s atmos has had a busy month thus far. They just cut the ribbon for their first ever atmos Gold retail location, combining their prime...
Imran Potato’s Vans Knu Skool Is Dropping In Two Colorways
Imran Potato is the fashion scene’s favorite bootlegger, best known for his tongue-in-cheek commissions for celebrity consumers like Billie Eilish and Bad Bunny, among others....