Ja Morant
Ja Morant is an All-Star basketball player for the Memphis Grizzlies. In 2019, he signed with Nike Basketball to a multi-year endorsement deal, and on April 2023, his first signature shoe will launch. Ja is described as Nike’s first Gen-Z athlete; his shoes — the Ja 1 — is moderately priced at $110 and is designed by Ben Nethongkome.