Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Dallas Mavericks. In 2019, he signed a sponsorship deal with Jordan Brand that eventually gave way to the first signature Luka shoes, the Jordan Luka 1 and the Luka 2 the year after.
A detail that sets Doncic’s line apart from fellow Jordan athlete’s sneakers is a focus on the environment. The run of the Luka 2 has included a handful of “Next Nature” colorways that boast at least 25% recyclable materials by volume. Each mirrored its composition “green” aspect narratively, paying homage to some of Doncic’s favorite nature scenes from his native Croatia.
Though Doncic spent time wearing the Luka 2 in his NBA Finals debut, the Jordan Luka 3 was introduced in April 2024 just before the playoffs tipped off. Boasting IsoPlate and Cushlon cushioning, the model boasts lighter and more sustainable construction, with recycled construction woven into every iteration of the model. The Luka 3 officially came to market in July, with additional variations like the “”Photo Finish,” “Blurred Vision,” “Fundamental” and “Motorsport” are set for releases throughout the summer. Accordingly, the model will unveil a consistent course of looks through the 2024-25 NBA season.
Below you’ll find the latest on Luka Doncic shoes and his Jordan Brand line.