Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
ASICS And Studio Hagel Made A New Sneaker Out Of Trash
Consumerism vs. conservation is often the elephant in the room regarding sneaker collecting. Even for the more casual consumer, cycling new products in and out...
ASICS Has A Consolation Prize For Yankees Fans After The World Series
The 2024 World Series isn’t over yet (as of the publishing of this article), but the LA Dodgers have the New York Yankees by the...
Cecilie Bahnsen Adds Flowers To The ASICS GEL-Terrain
At a time when functional fashion has never been a bigger priority, Cecilie Bahnsen’s ASICS collaborations have been highly celebrated. While the Copenhagen-based designer set...
First Look At The CNCPTS x ASICS GEL-Kayano 14 “Out Of Office”
Long-time sneakerheads know that few collaborative forces in the industry are as reliable as CNCPTS. Already uniting with Sperry, New Balance, and adidas this year,...
The ASICS GEL-Nimbus 10.1 Surfaces In Green Metallics
Following a rollout headlined by a limited Stefon Diggs collab, the ASICS GEL-Nimbus 10.1 is ready to cement itself as a bonafide mainline offering. Continuing...
Bleach Unveils ASICS Collaboration During New York Comic Con
All eyes are on the world of comics as New York Comic Con kicks off with a four-day event through the weekend. Amidst the heightened...
Kith Loyalty Members Get First Dibs On Upcoming ASICS Collaborations
Updated October 18th, 2024: The Kith x ASICS GEL-Nimbus 10.1 + GEL-Kayano 12.1 will release on October 21st, 2024 exclusively through Kith in-store and online....
nonnative Brings GORE-TEX To The ASICS GEL-Terrain
ASICS and contemporary fashion label nonnative are following up their military boot collaboration from 2020 with another outdoor-minded shoe, bringing GORE-TEX fabric to the GEL-Terrain....
Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”
Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...