Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
atmos Visits The Desert For Its New Balance 2002R “Oasis” Collaboration
Having looked to its home city of Tokyo for its last New Balance collaboration, atmos has recently unveiled a 2002R inspired by the desert. Dubbed...
SNS Looks To Japanese Craftsmanship For New Balance 2002R “Goods For Home” Collaboration
For over almost two decades, SNS and New Balance have crafted compelling product rooted in strong narratives and initiatives. Their latest “Goods For Home” collaboration...
N.HOOLYWOOD And Invincible Bring Back Their New Balance 2002R In A Navy Colorway
Back in 2020, New Balance celebrated the return of the 2002R with many a collaboration. And in October of that year, N.HOOLYWOOD and Invincible joined...
The thisisneverthat® x New Balance 1906R And 2002R Release On August 4th
As New Balance continues to energize its lifestyle-focused Running propositions, the Boston-based brand keeps seeking out the help of a select cohort of strategic partners,...
Bryant Giles’ Artwork-Covered New Balance 2002Rs Release This Month
Bryant Giles isn’t restricted to any one medium — and with his very first partnership with New Balance, the LA-based artist is channeling his vision...
thisisneverthat Teases Upcoming Fall 2022 Offerings With New Balance
Korea’s thisisneverthat has fostered a long-running relationship with New Balance, collaborating with the footwear brand atop the 2002R, 860v2, and soon the newly-developed 1906R. And...
Up There’s First New Balance Collaboration Sees The 2002R Inspired By “Backyard Legends”
Since 2010, Up There has been outfitting the folks in Melbourne, Victoria, Australia with some of the freshest gear sourced from across the globe. Over...
The Basement’s New Balance 2002R Collaboration Appears In “Moss Green”
To the uninformed, “The Basement” may not conjure up images of a United Kingdom-based collective of streetwear enthusiasts, but an upcoming New Balance 2002R collaboration...
Bryant Giles And New Balance Get Ready For Summer With The 2002R Mule
The New Balance 2002R has quickly become one of the century-old brand’s most exciting silhouettes. Recently, multi-hyphenate creative Bryant Giles reworked the silhouette’s mule version....