Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Sporty & Rich Brings Colorful & Clean To The adidas Handball Spezial
Whether you are sporty and/or rich, Emily Oberg’s brand has wide appeal. Rarely going outside the bounds of comfortable and essential, Sporty & Rich has...
The SNS x adidas GT II Honors The 90s Rave Scene In Stockholm
Swedish retailer Sneakersnstuff (SNS) turns 25 this year, and they’re celebrating the milestone with a slate of city-specific adidas shoes inspired by the 90s rave...
Footpatrol Drapes The adidas Gazelle 85 In Light Blue Nylon
London sneaker boutique Footpatrol is finally set to release its adidas Gazelle from last year’s “Consortium Cup” design tournament. The shoes are inspired by down...
Kith Gets Colorful For Their adidas Originals Classics Collection For Summer 2024
Kith x adidas has become one of the more reliable relationships in both brand’s arsenals, the German and NYC imprints joining forces each successive season...
The Size? x adidas Handball Spezial LT Is Inspired By Football Boots Of The 1990s
British retailer Size? is one of the most recognizable sneaker collaborators of all time, having worked with all the biggest brands to deliver a myriad...
Issey Miyake And The New Balance MT10O Want You To Feel The Ground
Japanese label Issey Miyake honed in on the concept of barefoot mobility and the natural form and function of the foot for their New Balance...
The DTLR x New Balance 2002R “Purple Noir” Glows In The Dark
Building on a series of successful collaborations in recent years, New Balance and DTLR are back at it again with a retailer-exclusive New Balance 2002R....
Heitor da Silva Brings Premium Leather To The adidas Pro Shell ADV
The next chapter of Heitor da Silva’s collaborative adidas catalog delivers a skate-ready take on the adidas Pro Shell, dressed in premium leather for a...
Pharrell’s adidas Samba Humanrace Drops In Six Colorways On May 15th
Pharrell x adidas Humanrace is one of the most fruitful sneaker partnerships of the modern era, and it’s never failed at capturing trending styles and...