Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Extra Butter Helps The PUMA Clyde Celebrate Its 50th Anniversary
No strangers to one another, Extra Butter and PUMA have recently teamed up to celebrate the latter’s iconic Clyde model. Part of the sneaker’s 50th...
ASICS Teams Up With mita sneakers For A Gore-Tex Covered GEL-LYTE III
Collaborative takes under ASICS’ umbrella of offerings have recently slowed down in number, but the Japan-based brand continues to utilize its thematic joint efforts for...
The PUMA Clyde Tells A New York City Story Alongside Extra Butter And Russ & Daughters
For 2023, PUMA is connecting with New York on a more intimate level, joining forces with established legends the likes of Tommy Jewels. And with...
Ronnie Fieg Announces 99th And 100th ASICS Collaborations Coinciding With New LA And Miami Store Openings
The ASICS brand is a major component of the foundation that has upheld Ronnie Fieg’s Kith imprint since its founding in 2011. Fieg’s existing relationship...
Extra Butter Looks To The Horror Classic Suspiria For Their Diadora S8000 “Giallo 2.0”
NYC-based boutique Extra Butter is returning to its cinephile roots with their upcoming collaboration with Italian sportswear brand Diadora. Following up their 2016 release dubbed...
atmos Ushers In A Follow-Up To The ASICS GEL-LYTE III “World Map” From 2018
Over the course of the last few months, atmos has delivered a steady flow of collaborative offerings. And to help close out 2022, the Japanese...
Ronnie Fieg Teases 15th Anniversary KITH x ASICS GEL-LYTE III Colorways
Ronnie Fieg is practically synonymous with ASICS, as the two go back over 15 years. And to celebrate a decade and a half of time...
The atmos x ASICS GEL-LYTE III OG “Python” Releases In The U.S. On April 26
This article was published on Sept. 19, 2022 and updated on April 18, 2023 The “Python” pack by atmos and ASICS will see a U.S....
PLEASURES And ASICS Put The “GEL” Back In GEL-LYTE III
From 2019 to early 2021, PLEASURES joined forces with a number of sneaker brands, from Converse all the way to ASICS. And after almost two...