Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
ballaholic And ASICS Hit The Hardwood In The GEL-LYTE III “Ball On Journey”
As its namesake clearly suggests, ballaholic was born from a love of streetball. And both by way of apparel as well as their on-going collaboration...
Ronnie Fieg Teams Up With The Frank Lloyd Wright Foundation For Celebratory New Balance 998 “Broadacre City”
As March was coming to a close, SHOES MASTER previewed Ronnie Fieg‘s next collaborative endeavor: a set of New Balance 998s. And after a couple...
Ronnie Fieg’s adidas 8th St. Samba Revealed; Releases On March 24th
Ronnie Fieg has developed close ties with several of the biggest names in footwear. Rarely have any of these brands come together for one single...
Kith’s Spring 101 Collections Includes An Exclusive New Balance 993, Drops March 10
Ronnie Fieg and Kith are never not working. Having recently established their newest brick-and-mortar spaces in Miami and on Rodeo Drive, the New York City...
ASICS Teams Up With mita sneakers For A Gore-Tex Covered GEL-LYTE III
Collaborative takes under ASICS’ umbrella of offerings have recently slowed down in number, but the Japan-based brand continues to utilize its thematic joint efforts for...
Ronnie Fieg Announces 99th And 100th ASICS Collaborations Coinciding With New LA And Miami Store Openings
The ASICS brand is a major component of the foundation that has upheld Ronnie Fieg’s Kith imprint since its founding in 2011. Fieg’s existing relationship...
atmos Ushers In A Follow-Up To The ASICS GEL-LYTE III “World Map” From 2018
Over the course of the last few months, atmos has delivered a steady flow of collaborative offerings. And to help close out 2022, the Japanese...
Kith x New Balance 993 And 2002R “Pistachio” Releases On November 23rd
Ronnie Fieg has been working. In addition to unveiling some of his first endeavors as Creative Director for the New York Knicks, the Queens-native has...
Ronnie Fieg Revives The ASICS EX89 With A Tribute To The New York Knicks
Ronnie Fieg has been conjuring up compelling product with ASICS since 2007. As the two partners close out another chapter of their relationship, they’re revisiting...