Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Nike Celebrates Hangul Day With A Special Air Max 1
The Swoosh’s connection with the Korean peninsula spans back decades, with some of the brand’s production throughout the 1980s and 1990s taking place in South...
A First Look At The HUF x Nike Air Max 1 Is Finally Revealed
Updated April 23rd, 2024: After news of the return of the HUF x Nike Air Max 1 surfaced back in August of 2023, we finally...
The Serena Williams Design Crew Embarks On A Neon-Heavy Nike Collection For Fall 2023
Launched in Fall of 2021, the Serena Williams Design Crew was formulated to create energetic executions of Nike footwear inspired by the excellence of Serena...
EA Sports Madden ’24 Teams Up With Nike For The Air Max 90 “Play Like Mad”
The NBA and NHL seasons are wrapped, and the MLB is inching ever so closer to the mid-season classic. That only means that the new...
Official Images Of The LeBron James x Nike Air Max 1 “Liverpool”
LeBron James’ on-court storytelling has recently drove The Swoosh to not only provide the retro treatment to his past constructions, but to additionally outfit its...
Where To Buy The Patta x Nike Air Max 1 “White”
The city of Amsterdam and the Nike Air Max 1 have been synonymous for the better part of 25 years. Over that time span, the...
Patta x Nike Air Max 1 “Dark Russet” To Release On August 12th
The initial “Wave” of Patta x Nike Air Max 1s, which released throughout 2021, is soon to see a sequel. Aptly entitled “The Next Wave,”...
Official Images Of The Patta x Nike Air Max 1 In Brown
With their latest collaborative effort, the Nike Air Max 1 “Waves,” Patta turned just a few colorways into a sizable collection that’s still growing to...
Official Images Of The Patta x Nike Air Max 1 “White”
During Paris Fashion Week, a new colorway of the Patta Air Max 1 “Waves” appeared, causing its own ripple of hype as photos were shared...