Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
SNS Really Needed Gore-Tex For Their Salomon XT-6 Collaboration
sneakersnstuff is very clear about their upcoming Salomon XT-6 collab; it’s geared for “sh*tty weather.” While gorpcore trends run rampant globally, the Swedish brand has...
Jaden Smith Goes “Up In The Clouds” With Next New Balance Collaboration
Jaden Smith is releasing his next New Balance collaboration on November 15th; an “Up In The Clouds” pack comprised of two MSFTSrep 0.01 colorways. In...
New Balance Taps GANNI To Introduce The Fresh Foam Trainer
On top of its increasing foothold in the lifestyle space, New Balance remains acutely focused on the performance aspect, highlighted by its continued push around...
Doublet’s ASICS GEL-Kayano 20 Reuses Old Shoeboxes
The ASICS GEL-Kayano 20 collaborations keep on coming. Following projects by KENZO, Bodega, and HAL Studios, Japanese fashion label Doublet is next in line for...
Noah And PUMA Just Launched A Suede Mid And More
New York streetwear brand Noah and PUMA have reprised their collaborative relationship with another sneaker and apparel collection. The Mulberry Street fixture’s FW24 PUMA capsule...
How VandyThePink Secured Salomon’s First-Ever Collaboration With A Korean Brand
VANDYTHEPINK is on a generational run of collaborations. Partnerships with Pokémon, A Bathing Ape, and IF And Co. were announced in November alone, and the...
The HAL Studios x ASICS GEL-Kayano 20 “Bone” Releases On Thanksgiving Day
Updated November 25th, 2024: The HAL Studios x ASICS GEL-Kayano 20 “Bone” will release on ASICS on November 28th at 11 AM ET; the MSRP...
Jjjjound’s Made In Germany adidas Superstar Emerges
Montreal-based master of minimal Jjjjound is ready to partner with adidas once more for another supremely crafted pair of classics from the archives. Arguably the...
The HIDDEN NY ASICS GEL-Venture 6 Shield Releases On November 22nd
Updated November 20th, 2024: The HIDDEN NY x ASICS GEL-Venture 6 Shield releases on November 22nd, dropping alongside a full co-branded apparel collection. The online...