Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
A Bathing Ape’s Next adidas Stan Smith Is Covered In The Iconic ABC Camo
The adidas Stan Smith and A Bathing Ape have proven to be a formidable partnership in sneakers, delivering streetwear heritage via a simple package that...
A Flamin’ Hot Collaboration: Cheetos Teams Up With Puma for the Scoot Zero
Updated February 14th, 2024: A third Puma x Cheetos shoe has surfaced by way of a new Puma RS-X. All pairs will release via Puma.com...
RAFFLE ENDED: Travis Scott Jordan Jumpman Jack “University Red”
Updated May 10th, 2024: The raffle has ended. The Jordan Jumpman Jack “University Red” was available on May 10th around 5:15pm ET on travisscott.com; the...
Matcha Is The Focus For Danielle Cathari’s New Balance 991v2 Collaboration
Updated February 7th, 2024: An official lookbook for the Danielle Cathari x New Balance 991v2 has been revealed. The shoes will drop exclusively at Kith...
The JJJJound x New Balance 2002R GORE-TEX Drops Again On February 22nd
After much anticipation, we finally have word that the JJJJound x New Balance 2002R GORE-TEX collection will officially release on February 15th for a price...
Travis Scott x Air Jordan 1 Low OG “Pale Vanilla” Release Canceled
Updated September 11th, 2024: The Travis Scott x Air Jordan 1 Low OG release has been canceled. The shoes were originally intended to drop this...
Stussy’s Next Nike Collaboration Is A Controversial Running Shoe From The 1970s
Stussy’s catalog of Nike collaborations reads like a blend of hot and not, in that they both work on projects surrounding well-known Nike footwear and...
The Next Batch Of adidas x Fear Of God Athletics Revealed Ahead Of Rumored February Launch
The highly anticipated debut collection by Jerry Lorenzo’s Fear Of God Athletics label in collaboration with adidas finally dropped in early December to much fanfare....
Hajime Sorayama Channels The Power Of The Dragon On The PUMA Spirex And Palermo
PUMA has partnered up once again with iconic illustrator Hajime Sorayama for a distinct Year Of The Dragon capsule for Chinese New Year. Presenting two...