Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry, and for our purposes, huge headlines every time.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of that as well, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Joe Freshgoods New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Kith Classics Kicks Off Summer 2023 With adidas Originals
The Kith Classics program has reimagined a handful of adidas Originals silhouettes over the last few years. Ahead of summer, the partners have revisited the...
Portuguese Artist Crude Designs Special Graphics And Packaging For Y2K-Inspired adidas Capsule
Fashion is a very cyclical thing, with trends coming into style as fast as they went out. And while some might look at the early...
DTLR Celebrates Virginia With New Balance 2002R “Lovers Only”
This article was published on May 16, 2023 and updated on March 18th, 2023 – DTLR and New Balance are no strangers to one another....
The JJJJound x Salomon XT-Wings 2 Releases First On June 1st
Friend to the likes of New Balance, ASICS, and several more of the footwear industry’s most notable, JJJJound is nothing short of a collaborative powerhouse....
A “UNC” Blue And Gum Bottoms Share This Aimé Leon Dore x New Balance 650
Updated June 9th, 2023: Pairs of the ALD x New Balance 650 are being seeded out, suggesting a release is coming soon. Aimé Leon Dore...
Where To Buy The BAPE x adidas Forum 84 Low “30th Anniversary”
First teased in April, the adidas Forum 84 Low by A BATHING APE finally releases on May 20th. Set to celebrate the streetwear pioneer’s 30th...
Eleven Can’t Miss Sneaker News Headlines From May 6th To May 12th
Dozens of new sneakers surfaced over the last seven days, but one story trumped all others: adidas and Ye working together again. The being formerly...
BEAMS And New Balance Deliver A Crisp White Take On The 2002R Mule
BEAMS is something of a free agent, often bouncing between several of the footwear industry’s biggest names. And after crafting a set of adidas with...
NOCTA And Nike Present Nigeria-Inspired “Distant Regards” Collection; Three Hot Step Colorways Coming Soon
In late 2020, Nike partnered up with Drake to launch NOCTA, an entirely new sub-label inspired by the rap icon’s nocturnal creative process. Kicked off...