Collaboration
Since the earliest days of sneaker collecting, collaborations have been a surefire way to attract attention to upcoming releases. Be it with individual artists, designers or retailers, collabs have been and will remain one of the biggest drivers in the industry.
On tap for 2024, Travis Scott takes the biggest step in his relationship with Jordan Brand yet with the Jordan Jumpman Jack. JB has plenty on the docket outside of Houston, with pairs like the Nina Chanel Abney Jordan 3 and J Balvin Jordan 3 already attracting plenty of attention. The Aime Leon Dore New Balance 1000 highlights a stacked category outside of the Swoosh, with brands like ASICS, and adidas releasing new collaborative efforts on a very consistent basis as well.
In the articles below, you’ll find the latest on what sneaker brands are uniting with what outside collaborators.
Collaboration
Willy Chavarria’s First adidas Sneaker Drop Is Happening At Paris Fashion Week
2024 American Menswear Designer of the Year Willy Chavarria is finally ready to launch his first capsule collection with adidas. After unveiling several pieces in...
Jae Tips Reveals Saucony Jazz 9 Collaboration
At a time when collaborations often look like general releases, Jae Tips and Saucony have been providing the market with a much needed breath of...
Minecraft Creepers Explode Onto The adidas Superstar
The most iconic audio cue from the world of Minecraft is the fuse-like sizzle of the Creeper, an ominous sign that either imminent death or...
John Bouquet Unveils HAL Studios x adidas Intimidation Low Capsule
The adidas Intimidation Low has now found itself in the Three Stripes’ collaborative canon. Following a two-pair capsule by Packer Shoes, the 1999-born hoops shoe...
Toy Story And adidas Hit On A Sequel With Jessie And The Gazelle
The Toy Story adidas saga continues with another kids-exclusive release set to drop this April. Adorning the Gazelle silhouette is Jessie, a central character of...
Lorenz.og Brings His Patented Color Schemes To Custom New Balance 860v2s
The work of customs artist and designer Lorenzo G Federici, more widely known by his Instagram handle @lorenz.og, already caught the attention of some of...
The Jjjjound x New Balance 993 “Mushroom” Is Available Now
Updated January 16th, 2025: The Jjjjound x New Balance 993 “Mushroom” is available now HERE for $220. The masters of minimal are bringing their mastery...
Serious Player Only Celebrates KICKS CREW Partnership With Swarovski Basketball Shoes
The basketball sneaker market has never been more diverse, with more and more NBA players and amateur hoopers gravitating toward fresh, emerging brands over the...
Minecraft And adidas Bring Enderman Into The Real World
adidas has been targeting gamers through both virtual and tangible products crafted in collaboration with some of today’s most popular franchises. Following a first look...