Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano line have caught on as genuine standouts in a crowded field.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC and the all-new ASICS GEL-Terrain present as two tentpole silhouettes for the brand as the year draws on.
Asics
The ASICS GEL-Kayano 5 360 Gets A Retro Runner Friendly Blue Suede
The hybrid ASICS GEL-Kayano 5 360 has recently appeared in a compelling white and blue arrangement. Akin to an ASICS GEL-1090 by Above The Clouds,...
The ASICS GEL-Lyte III OG “Techno Cyan” Has Arrived
The ASICS GEL-Lyte III has recently ramped up its 30th Anniversary celebration with the confirmation of the ASICS Sean Wotherspoon collaboration. Yet, as evidenced by...
ASICS GEL-Lyte III OG Gets Familiar atmos Style Colorway
Ever since the GEL-Lyte III was brought back, ASICS has released a number of different colorways ranging from eclectic GRs to notable OGs. And while...
ASICS Welcomes Another OG Colorway For The GEL-Lyte III 30th Anniversary
It’s only a matter of time before Sean Wotherspoon‘s anticipated ASICS GEL-Lyte 3 collaboration hits the scene, but until then fans of the lifestyle model...
ASICS GEL-Lyte 3 Gets A Refreshing “Dragon Fruit” Colorway
Since being brought back earlier last year, the ASICS GEL-Lyte III has only received a small but noteworthy handful of colorways. After a brief tour...
The ASICS GEL-Lyte Gets Covered In High Contrast Neons
Although its partnership with Kiko Kostadinov has arguably overshadowed much of its mainline footwear, ASICS has been steadily reinvigorating its extensive catalog of runner with...
The ASICS GEL-Venture Appears in Lifestyle Friendly “Birch”
After taking some time to focus on their more classic models such as the GEL-Lyte 3 and GEL-1090, ASICS is looking to stir up some...
The ASICS GEL-Kinsei Receives The Modern Tokyo Look
ASICS’ Japanese roots have always been present in their designs — be it through Kobe Beef or traditional craftsmanship — but in honor of this...
The ASICS GEL-Kayano 5 Appears In A Coastal Blue
ASICS continues to make sure their presence is strongly felt within the sneaker community as they consistently unveil their newest offerings to the lifestyle runner...