BEAMS Brings Mismatched Blues To Their New Balance 550

Mismatched, alternating color-blocking has become a calling card for Japan’s BEAMS, a trend emphatically evident in their New Balance collaborations of recent memory. It’s a...

By Sneaker News March 1, 2024

BEAMS Stays Dry In Their Latest Collaborative Pair Of New Balances

Among one of the biggest retailers in Japan — boasting storefronts all throughout the country — BEAMS is far from obscure. And although they’ve yet...

By Michael Le November 10, 2023

The BEAMS x Reebok Club C BULC Was Designed With Skaters In Mind

For their latest collaborative effort with Reebok, BEAMS is once again reimagining the much-beloved Club C. But unlike the laceless mules they released back in...

By Michael Le June 20, 2023

BEAMS And New Balance Deliver A Crisp White Take On The 2002R Mule

BEAMS is something of a free agent, often bouncing between several of the footwear industry’s biggest names. And after crafting a set of adidas with...

By Michael Le May 12, 2023

Bodega And Beams Stretch Across The Globe With Collaborative adidas Capsule

Presiding in a realm of near-exclusive collaborations, the adidas Campus has been drummed up by a myriad of high fashion influences over the past few...

By Jared Ebanks February 28, 2023

The BEAMS x ASICS GEL-Kayano 14 Ensures Your Feet Are Mosquito Free

Few amongst Japan’s fashion companies can rival the impressive scale of BEAMS, whose operations include not only a vast network of storefronts but also a...

By Michael Le October 11, 2022

The BEAMS x Paperboy x New Balance “ICE BOY” Capsule Releases On August 5th

After an introductory drop exclusively at Paris Fashion Week in June, followed by a Japan-exclusive release in late July, the BEAMS x Paperboy x New...

By Sneaker News August 2, 2022

BEAMS And Paperboy Paris To Drop New Balance 920 and 1500 Later This Year

Whether atop Needles tracksuits or Reebok classics, BEAMS and Paperboy Paris will waste no opportunity to collaborate. And later this year, the two will be...

By Michael Le June 16, 2022

BEAMS And Mizuno’s Next Wave Rider 10 Is Completely Laceless

A year into the pandemic, BEAMS began designing with lounging in mind. This is most evident across their Reebok partnership, which saw classics like the...

By Michael Le February 15, 2022