Beams
Beams
BEAMS Applies Camo Prints To The HOKA Bondi 7
Following an initial launch in Japan, the BEAMS x HOKA Bondi 7 is ready to go global. The Japanese menswear/womenswear/housewear/everythingwear brand has teamed up with...
BEAMS Slaps Its Name On The Shell Toe Of The adidas Superstar II
adidas is pushing the Superstar heavily in 2025, with the Three Stripes checking off myriad collabs (with names like CLOT, Wales Bonner, and AVAVAV to...
Japan’s BEAMS Adds Silver Touches To The Reebok Instapump Fury ’94
Although Tokyo has always served as a mighty launch-pad for menswear labels, few have reached the global heights like Beams. Combining their distinct attention to...
BEAMS Brings Mismatched Blues To Their New Balance 550
Mismatched, alternating color-blocking has become a calling card for Japan’s BEAMS, a trend emphatically evident in their New Balance collaborations of recent memory. It’s a...
BEAMS Stays Dry In Their Latest Collaborative Pair Of New Balances
Among one of the biggest retailers in Japan — boasting storefronts all throughout the country — BEAMS is far from obscure. And although they’ve yet...
The BEAMS x Reebok Club C BULC Was Designed With Skaters In Mind
For their latest collaborative effort with Reebok, BEAMS is once again reimagining the much-beloved Club C. But unlike the laceless mules they released back in...
BEAMS And New Balance Deliver A Crisp White Take On The 2002R Mule
BEAMS is something of a free agent, often bouncing between several of the footwear industry’s biggest names. And after crafting a set of adidas with...
Bodega And Beams Stretch Across The Globe With Collaborative adidas Capsule
Presiding in a realm of near-exclusive collaborations, the adidas Campus has been drummed up by a myriad of high fashion influences over the past few...
The BEAMS x ASICS GEL-Kayano 14 Ensures Your Feet Are Mosquito Free
Few amongst Japan’s fashion companies can rival the impressive scale of BEAMS, whose operations include not only a vast network of storefronts but also a...