Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Los Angeles Lakers. In 2019, he signed a sponsorship deal with Jordan Brand that eventually gave way to the first signature Luka shoe. The Slovenian star point guard is currently on his fourth signature model with the Jumpman, the Jordan Luka 4, which he debuted on-court during his first matchup against his former team in the Dallas Mavericks. Luka also owns a takedown model designed for the outdoors called the Luka .77, which also factors heavily into Jordan Brand’s 2025 lineup.
Below you’ll find the latest on Luka Doncic shoes and his Jordan Brand line.
Luka Doncic
The Jordan Luka 5 Gets Flashy In “Orange Pulse”
Luka Dončić remains a cornerstone of Jordan Brand’s signature roster, his fifth signature model continuing to roll out in new colorways as the offseason progresses....
The Jordan Luka 5 Ignites “Laser Fuchsia”
Luka Dončić is currently abroad on a three-city European tour promoting Jordan Brand and The One basketball tournament, another shining example of his place in...
Luka Dončić Returns Home For Jordan Brand European Tour
The Larry O’Brien has finally found a new home as New York City sanitation crews sweep up the confetti. It’s officially the offseason, and across...
This Jordan Luka .77 Keeps It Crisp In “White/Black”
Shai Gilgeous-Alexander and Victor Wembanyama might be leading the MVP conversation, but Luka Doncic has forced his way into the mix with the way he’s...
The Jordan Luka 5 “Slovenian Glow” Drops On June 1st
Los Angeles Lakers fans are undoubtedly overjoyed to see Luka Dončić catching fire at the right time, with the Slovenian star coming off back-to-back Western...
The Jordan Luka 5 Keeps It Simple In Black And White
JJ Redick’s Los Angeles Lakers have rattled off eight straight wins as the regular season winds down, creating a positive air around the team as...
The Jordan Luka 5 Toys With “Lakers” Colors
Luka Dončić has taken to Los Angeles about as well as anyone could have hoped. The Slovenian baller’s first full season with the Lakers has...
The Jordan Luka 5 Joins The Jumpman’s “Chinese New Year” Lineup
Some signature models take months to move from their first leak to a retail release. Not the Jordan Luka 5. Luka Dončić’s fifth signature shoe...
The Jordan Luka .77 Inks A “Love Letter”
With assists from Woj and Boban Marjanović, Luka Dončić and Jordan Brand have officially unveiled the Jordan Luka 5, further accelerating the growth of Luka’s...