Luka Doncic
Luka Doncic is a multiple time All-Star and All-NBA player for the Los Angeles Lakers. In 2019, he signed a sponsorship deal with Jordan Brand that eventually gave way to the first signature Luka shoe. The Slovenian star point guard is currently on his fourth signature model with the Jumpman, the Jordan Luka 4, which he debuted on-court during his first matchup against his former team in the Dallas Mavericks. Luka also owns a takedown model designed for the outdoors called the Luka .77, which also factors heavily into Jordan Brand’s 2025 lineup.
Below you’ll find the latest on Luka Doncic shoes and his Jordan Brand line.
Luka Doncic
Luka Dončić Becomes The “Navidor” On The Jordan Luka 4 And .77
As the centerpiece of one of the most controversial trades in sports history, Luka Dončić certainly had a lot to navigate last year. Despite falling...
The Jordan Luka 4 And Luka .77 Surface In Mavericks-Esque “Laser Blue”
The Luka Doncic and its wide-ranging ripples remain the most compelling (non-playoff) storyline in the NBA, one made impossibly more incredulous with Dallas securing the...
Official Images Of The Jordan Luka 4 And Luka .77 “Quai 54”
With Jordan-sponsored streetball tournament Quai 54 set to host its 22nd annual world championship in July, we’re already beginning to get a picture of the...
Official Images Of The Jordan Luka 4 “Gone Fishing”
Updated May 9th, 2025: The Jordan Luka 4 “Gone Fishing” has been pushed back to May 29th, 2025. Adult and GS sizes will be available...
Jordan Brand Premieres “ The Trial of Luka Dončić” Ad
The fallout of the historic Luka Doncic trade is something that the NBA at large is still sorting through. All of that kicked back into...
The Jordan Luka 4 Glows In The Dark
After being unveiled in Luka’s first game against the Mavericks in February, official images of the Jordan Luka 4 have landed ahead of the model’s...
First Look At The Jordan Luka .77
Updated March 14th, 2025: First look images of the Jordan Luka .77 have emerged; Luka wore the model in warmups ahead of the Lakers vs....
Luka Doncic May Make Lakers Debut In The Jordan Luka 3 “Purple Comet”
It still feels a bit surreal: Luka Doncic is a Los Angeles Laker. The fallout from what’s easily the most shocking trade in NBA history...
This Jordan Luka 3 Says “Mom, I’m An All-Star”
Jordan Brand’s foothold in China is strong, with the Jumpman targeting the emerging basketball market by signing overseas hoopers like Guo Ailun, opening a new...