Shaquille O’neal

Shaquille O’neal

Shaq Launches Shaq-a-licious XL Sneaker Gummies

Beyond being one of the best NBA centers of all time, Shaquille O’Neal is a shrewd businessman and a man of the people — two...

By Andrew Rizzo September 30, 2025
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The Reebok Shaqnosis Enters The Pre-Aged Era

You asked and Reebok delivered, or at least it’s about to. Ever since Shaquille O’Neal was named president of the brand’s basketball division in 2023,...

By Andrew Rizzo April 2, 2025
1770

Shaquille O’Neal Celebrates His Reebok Presidency With A Return Of The Shaq Attaq “MVP”

Shaquille O’Neal is singlehandedly the most dominant player to ever step foot onto the NBA hardwood. Amassing three-straight Finals MVPs from 2000-2002, Reebok’s recently named...

By Jared Ebanks October 18, 2023
3559

Shaq Named President Of Reebok Basketball; Allen Iverson Named Vice President

Reebok has officially named Shaquille O’neal as the President of Reebok Basketball. This is one major step towards the brand’s strategy towards a relaunch of...

By Sneaker News October 12, 2023
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The Reebok Shaq Attaq Honors The Miami Heat’s 2006 Championship

After returning colorways influenced by Shaquille O’Neal’s tenure with both the Orlando Magic and Los Angeles Lakers, Reebok is continuing to drum up propositions of...

By Jared Ebanks May 1, 2023
2609

The Reebok Shaq Attaq “Blacktop” Returns On April 14th

From New York City’s famed Rucker Park to the playground icons of the 60s and 70s, the blacktop cements basketball legends. As warmer months begin...

By Jared Ebanks April 4, 2023
4584

Shaq Reveals His Epic Reebok Memorabilia Closet

Shaquille O’Neal has become one of the most beloved figures in the world of sports since bursting onto the scene as a rim-rattling, backboard-breaking rookie...

By Ross Dwyer October 26, 2018
5942

SELECT 1 on 1: Shaquille O’Neal on the Packer Shoes “OFP” Shaq Attaq & More

From Superman, Diesel, and Shaq Fu to the Big Aristotle, Banana, or Baryshnikov, over the course of Shaquille O’Neal’s legendary basketball career, he has gone...

By Aaron Kr. March 18, 2014
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Reebok Classics “The Retro Shop” Episode 3: The Kamikaze with Allen Iverson

Reebok’s Barber Shop is back in business. Shaq and Shawn Kemp are still set up behind the chairs, but this latest episode features a new...

By Brendan Dunne March 3, 2014
5347