Travis Scott
Update: Several upcoming releases have been cancelled or updated.
– Travis Scott Jordan Jumpman Jack “Mocha” – Releasing Holiday 2024
– Travis Scott Air Jordan 1 “Velvet Brown” – Releasing December 21st
– Travis Scott Air Jordan 1 “Pale Vanilla” – Canceled
– Travis Scott Air Jordan 1 “Shy Pink” – Canceled
– Travis Scott Air Jordan 1 “Dark Pony” – Canceled
From Days Before Rodeo to Utopia, Travis Scott’s trajectory has been nothing but upwards; every album and single doing well to increase the artist’s cultural significance. But while music continues to be an important tool in expanding his own influence, Scott’s style remains something admired on a global scale, every fan looking to emulate through graphic merchandise or through his number of Jordan and Nike collaborations.
A pivotal point for the young Travis Scott, the release of the removable Swoosh Air Force 1 marked the beginnings of a long and fruitful relationship. While originally not as coveted, the innovative design quickly became a fan favorite not too long after its original release in 2017. Even inline Nike releases began to borrow from the collaborative silhouette, cementing the modular motif as something overwhelmingly noteworthy. A Sail variant followed not long thereafter, ushering in a second coming that was relatively the same in likeness.
In 2018, Travis released his very first silhouette with Jordan Brand, an Air Jordan 4 that was encased in the artist’s “Cactus Jack” themes. While not outwardly coveted on its outset, the pair is currently of high value on the resale market, though it still holds no candles to its far more elusive Purple and Mocha samples. Jordan 33s followed shortly after and were greeted with little response, but it may have made the following Air Jordan 1 that much more notable. Replete with a characteristic earth tone colorway, the reverse swoosh AJ1 was divisive at first, but fans and sneakerheads alike now vehemently consider the offering to be one of the best of all-time.
Air Jordan 1 Lows and Air Jordan 6s came quickly to an equal if not marginally lesser reception, each a fast sell-out on their respective dates. The patchworked Air Force 1 was another eccentric fare, and it opened with an intimate vignette into Scott’s childhood. While the aforementioned shoes hold their own merit, La Flame’s Nike SB Dunk Low truly stole the public’s attention, ushering in a chaotic pattern heavy design that featured a removable outer layer. While the hype carried over to the Air Max 270, the runner has yet to come close to its value.
Cut to 2024, the range of Travis Scott’s relationship with Nike has only expanded as the years have gone on. His canon of work on Mike’s first signature continues with the Jordan 1 “Elkins” in May, iterated further with his 8th and 9th pairs in “Black Olive” and “Olive” later down the line.
Importantly, he also broke ground on his first ever signature shoe with the Jordan Jumpman Jack, debuting in short succession in “Sail” and “University Red.” Initial resale prices for those pairs still command over double their retail, but confirmed supply later in 2024 could finally make a dent in the voracious public demand for Travis Scott shoes. Additional colorways like “Thunder,” “Mocha” and “Cream” are widely reported for debuts in Fall/Winter.
2024 also brought the debut of his signature shoe with the Swoosh, the Nike Zoom Field Jaxx, initially released in “Sail” and shock dropped for MLB’s All-Star weekend. Additional colorways like a “Light Chocolate” pair will continue bringing the baseball-inspired kicks to the public as 2024 draws on.
Finally, looking ahead to 2025, Travis Scott shoes will remain a focal point of the sneakerhead universe. His work with Jordan Brand, at least, is already partially confirmed; the Air Jordan 1 Low “Velvet Brown” and Travis Scott Fragment Jordan 1 are already shaping up to be some of 2025’s most sought-after releases.
Travis Scott collaborations generally release on Nike SNKRS, but a few have made their way to his TravisScott.com as well as skate shops and select boutiques.