Wieden and Kennedy Archives

Wieden+Kennedy’s Earliest Nike Ads

Wieden+Kennedy’s image building tactics are a huge part of the reason why Nike is the global footwear superpower that it is today. The agency was...

By Brendan Dunne March 24, 2014

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Nike Free Flyknit “Live Knitting” Billboard in Shanghai

Wieden + Kennedy and Nike have done it again, thinking up an incredible way to present one of the Swoosh’s newest and most exciting designs...

By Brendan Dunne August 6, 2013

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How Nike’s “Just Do It” Slogan Was Conceived

Nike is responsible for producing the world’s best athletic apparel and footwear, but it’s their intangible product that has pushed the brand into the giant...

By John Kim October 15, 2012

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