March 24, 2014 BY Brendan Dunne
Wieden+Kennedy’s image building tactics are a huge part of the reason why Nike is the global footwear superpower that it is today. The agency was integral in establishing the Nike brand in the early days and eventually introducing the world to Swoosh-connected stars like Michael Jordan and Bo Jackson. Gathered here are the first three ads that WK put together for Nike, which were also the brand’s first ever nationally broadcast work. Continue reading to watch the spots, which were first aired during the NYC Marathon, and let us know in the comments if you enjoy these ancient moments of Swoosh history.
Filed under: Promo
Tags: Wieden and Kennedy