August 31, 2010 BY John Kim
This summer, Nike introduced Hyperfuse technology, a three-layer material that surpassed anything they have ever created in terms of lightweight advantages and breathability. Nike is accustomed to outdoing itself, considering the brand steadily sets industry standards and continually raises the bar against itself, so at times, they have no choice but to compete against themselves. Take the Air Max 1 for example; it was the first Nike shoe to feature visible Air and blazed a running trail that has led to a worldwide footwear phenomenon – and since its debut, Nike has strived to one-up itself in every way possible.
For the upcoming Nike Air Max 1 Hyperfuse, old breakthrough meets new, as the combination of timeless design and new-age science points to a product that does an exceptional job at representing the Nike motto as a whole. The upper is completely ‘Fused out’, with the Hyperfuse material making up 100% of the upper structure – even the tongue – while the midsole remains true to the original Air Max 1. The Air Max 1 Hyperfuse is expected to be a Fall 2011 release, with this obsidian/blue colorway being a nice possibility. First seen in our WDYWT section last week, we now bring you a detailed look at this intriguing new concept, so check them out and let us know what you think.
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