History of Air Jordan Commercials – Part 3

August 31, 2010 BY

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The final installment to Sneaker News’ ‘History of Air Jordan Commercials’ outlines a time period during which Michael Jordan’s career had evolved from legend-nearing-retirement to post-NBA idol. In a series of inspirational advertisements, Jordan challenges viewers with powerful statements such as “Let your game speak” and “Will you be the one?”. Jordan’s god-like play spoke volumes and these advertisements acted as another voice in the ear of the young and hopeful, as many of these mini-films featured up-and-coming NBA talents as well as children from the neighborhood. Check out the commercials for the Air Jordan XVII through the Air Jordan 2010 and let us know if you notice any distinguishable aspects of the Jordan Brand marketing campaign as Jordan himself grew older and entered a different phase of his career.

Air Jordan XVII

“Heartbeat.”

“All rhythm, no blues.” (Feat. Ray Allen)

“Refrain from the Lane.” (Feat. Darius Miles)

“Duet to You.” (Feat. Darius Miles & Quentin Richardson)

Air Jordan XVIII

“What is Love?” (Extended Version)

“What is Love?” (Shorter Version)

“Goodbye, Mars.”


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