History of Air Jordan Commercials – Part 2

August 25, 2010 BY

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Looking back at the commercials for the Air Jordan 1 – Air Jordan VIII, we can clearly see a change in the overall mission of the Jordan marketing campaign. The Air Jordan IX began with Michael Jordan’s abrupt retirement to the game, and we received a satirical approach to MJ’s decision in which Jordan disguised himself to play basketball in other leagues. For the Air Jordan XI, Jordan flew effortlessly to a 100-foot rim but found himself in a tough situation. But the Air Jordan XII marks a swift change in the direction of Air Jordan commercials, as the ads presented a more serious undertone in which Jordan himself speaks about his failure. Take a look at Part 2 of the History of Air Jordan Commercials, as Sneaker News outlines the advertisements for Air Jordan IX through XVI.

Air Jordan IX

“Fake Retirement.”

“The Disguise.”

“P.L.A.Y.”

Air Jordan X

“Dream.”


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