John Kim 
Looking back at the commercials for the Air Jordan 1 – Air Jordan VIII, we can clearly see a change in the overall mission of the Jordan marketing campaign. The Air Jordan IX began with Michael Jordan’s abrupt retirement to the game, and we received a satirical approach to MJ’s decision in which Jordan disguised himself to play basketball in other leagues. For the Air Jordan XI, Jordan flew effortlessly to a 100-foot rim but found himself in a tough situation. But the Air Jordan XII marks a swift change in the direction of Air Jordan commercials, as the ads presented a more serious undertone in which Jordan himself speaks about his failure. Take a look at Part 2 of the History of Air Jordan Commercials, as Sneaker News outlines the advertisements for Air Jordan IX through XVI.
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Air Jordan IX
“Fake Retirement.”
“The Disguise.”
“P.L.A.Y.”
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Air Jordan X
“Dream.”
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Air Jordan XI
“The 100-foot Rim.”
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Air Jordan XII
“Frozen Moment.”
“Tell Me…” (Long Version)
“Tell Me…” (Short Version)
“Failure.”
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Air Jordan XIII
“C.E.O. Jordan.” (Long Version)
“C.E.O. Jordan” (Short Version)
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Air Jordan XIV
“Career Retrospect..”
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Air Jordan XV
“Overjoyed.”
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Air Jordan XVI
“Umi Says.”
“Much Respect.” (With Eddie Jones & Michael Finley)
“Much Respect.”
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History of Air Jordan Commercials – Part 1
https://sneakernews.com/2010/08/24/history-of-air-jordan-commercials-part-1/
History of Air Jordan Commercials – Part 2
https://sneakernews.com/2010/08/25/history-of-air-jordan-commercials-part-2/
History of Air Jordan Commercials – Part 3
https://sneakernews.com/2010/08/31/history-of-air-jordan-commercials-part-3/
