Nike Introduces ‘Year of the Dragon’ Collection

January 5th, 2012 by | 22 comments


nike year of the dragon collection 01 Nike Introduces Year of the Dragon Collection

We’re still nearly three weeks away from the official holiday, but Wednesday is as close to Chinese New Year 2012 as we’ve gotten so far.  It started early yesterday when we got our first look at the Nike/Jordan Brand Year of the Dragon collection, which served as a springboard for the official unveiling of both the Nike Kobe VII System Supreme and Air Jordan 2012 YOTD colorways into the evening.  These two couldn’t look more different, and yet they both resonate with the vibe of a Water Dragon in their own way, just as the same is true of their counterparts in the pack, a new Zoom KD IV and Air Force 1 Low.  Each of these is replete with dragon detailing, which starts with the notion that the mythical creature rises from four seas with New Year’s wishes, and you can get the lowdown on the entire set when you click on the jump below.

Dragon, the totem worshiped in China for its command of natural forces, the claimed forefather of Chinese people, will have its likeness on a new Nike collection. By launching the specially designed shoes to celebrate the coming Year of the Dragon, Nike reveals a new dimension of creative expression.

In what has become an annual tradition, Nike draws inspiration from the Chinese zodiac for the 11th year in a row. The impeccable attention for detail portrayed in this collection is the best yet. Four models – AIR FORCE 1 LOW SUPREME, AIR JORDAN 2012, NIKE KOBE VII SYSTEM SUPREME and NIKE ZOOM KD IV, were reworked to capture their association with the mythical creature. The collection of shoes represent the pinnacle of performance footwear, celebrating the past and present, with elite franchise styles. Nike designers aligned Chinese culture to cosmopolitan aesthetics and added a touch of novelty to the nobility and greatness of the dragon. The number of four echoes a Chinese idiom that dragons rise out of FOUR seas, conveying best wishes for the Chinese new year.

AIR FORCE 1 is irreplaceable for Nike and the fans. Inspired by dragon robe, the design team renewed its glory with AIR FORCE 1 LOW SUPREME. The cloud-and-dragon pattern on the tongue, plus dragon design on the black silk texture of the sides and upper, evokes memories of royalty in China. The cloud-and-bat pattern on the sole is another derivative from dragon robe, which in Chinese culture implies good fortune. The appeal consummates with the Chinese character ‘Long’ (dragon) on the counter, the suede panel on the midsole, and the wax-finished shoelaces.

Chinese believe that dragon is a holy being, way above the mundane world. In the arena of basketball, Michael Jordan may be the only equivalent to that transcendence. As the largest single-digit number, 9 is appreciated as a sign of utmost power and achievements. Only emperors can wear robes with 9 dragons. A 9-dragon wall was exclusive for the royal family. 9 is also the lucky number for Michael Jordan. In his 9th season between 1992 and 93, Michael set personal and association record. Inspired by this mystical connection, the Jordan Brand design team, retouched AIR JORDAN 2012 for the new collection. The theme color of blue, in contrast with the yellow inner lining, underpins the message of supremacy, accentuated by the dragon pattern around JORDAN Logo on the tongue. The effect reaches its apex in the limited edition packaging, where red background is decorated with golden dragon and JORDAN Logo, bursting with Chinese features. Two cushions and three midsoles are available, offering functional and aesthetic benefits.

Kobe Bryant appreciates Chinese culture, in particular Chinese Kung Fu. The quest for agility and speed has been integrated into his own athletic art. Drawing inspiration from Kobe’s Italian root and Kung Fu movies filmed in that country, the design team rendered NIKE KOBE VII SYSTEM SUPREME with the signature tri-color of Italy. NIKE KOBE VII SYSTEM SUPREME comes with a cushion printed with Kobe’s exclusive golden Logo, a statement of invincibility. The matrix design on the upper is a special code, spelling the message for Kobe. With his signature and an animated dragon pattern on the counter, this design is impeccable for the Chinese new year.

Kevin Durant was born in a year of the dragon, and he does demonstrate dragon-like power in the court. As 2012 is the year of water dragon, the Nike Basketball design team incorporates an array of watery elements into NIKE ZOOM KD IV. The signature strap, in combination with the wave pattern on the tongue and the laser-etched blue shadows, creates a rippling effect. The water dragon surrounding the KD logo on the counter highlights oriental association. The whole piece is dominated by light blue and light mango, symbolic of Thunder. NIKE ZOOM KD IV adopts new Adaptive Fit system to deliver the perfect fit.

In addition to the four footwear styles, the Nike DESTROYER JACKET will hit the street at the same time. Also inspired by dragon robe, it features woolen texture with black suede sleeves. The dragon theme is illustrated through the lining, plus dragon claws embroidered both in the lining and the back, set alive by the cloud-and-bat design. The DESTROYER JACKET will be available alone or along with the Nike AIR FORCE 1 LOW SUPREME, both in the limited edition packaging.

nike year of the dragon collection 02 Nike Introduces Year of the Dragon Collection

nike year of the dragon collection 03 Nike Introduces Year of the Dragon Collection

nike year of the dragon collection 04 Nike Introduces Year of the Dragon Collection

nike year of the dragon collection 05 Nike Introduces Year of the Dragon Collection

nike year of the dragon collection 06 Nike Introduces Year of the Dragon Collection

 

Filed under: Air Jordans, Basketball, Kevin Durant, Kobe, Nike Air Force 1s, Upcoming Sneakers // Tags: , , , ,





22 comments
Big Gai
Big Gai

The shoe is to perform in just for basketball not to wear around town like the retros. That's why they are called retros. It's 2012 things change. It's real simple. S I M P L E !!!!!!!!!!

Twitter: @jqreist
Twitter: @jqreist

this is the best colorway of the 2012 but still an ugly shoe. this is the only thinkable colorway but im never gonna cop those ugly things

AboveGreatness
AboveGreatness

Ehhhh..Year Of The Rabbit Was A Dope Lineup , I Expected Them To Top It In 2012

Mike_Sneekz
Mike_Sneekz

Durants and air force one yotd are NICE!!!

wusupwitdat
wusupwitdat

Ev kd shoe this yr and ev year has sucked. Why all the dick riders on these shitty shoes? Just cause melos n wades suck worse and nobody likes the new j's (yet)?

safe
safe

am i the only one who is feeling the af1's?????

Mr_Atomic
Mr_Atomic

The jordan dragons are killin it

Lucas
Lucas

Of all the YOTDs, the KD IVs remain the best!! The rest are pure garbage. Let's start on: Kobe VII: Who the fuck would wear that outsole at the heel that looks like a Soviet Train in James Bond film 'Goldeneye'?!?....add those side outsoles that lacked finesse trying to be a Lamborghini Countach or a profile of a Stealth Jet fighter. Fuckin' Nike designers brain totally fucked out on this. Oh, for the killer fucked-up design, are those useless removal 'ankle support'...WTF is that? These 7's was designed to suck up all would-be dick-riders' hard earned monies. AJ 2012: COMPLETE DISASTER!!!!...I've been vomiting since they showed a preview of this last year. It's blasphemous if I even dare THINK of comparing the AJ2011s to these. AF1: One word...descent. But lacks a punch for a YOTD. Not sold on this.

trilla
trilla

never thought i'd say this but jordans suck ass at this point. i'd take the new lebrons or kobes over the new j's. all the best j's came out in the 80's and 90's. if it wasn't for jb retroing all the 80's and 90's j's they'd be worthless at this point.

JeRz
JeRz

KD IV's are the clear winner out of this group in my opinion

ataylor
ataylor

KD IV is the clear winner here -- partly because the Kobe/Jordan/LeBron models are a bit weak this year, but mostly because the KD team is on top of the game right now.

Luis C.
Luis C.

Please, finish your words, I'd like to understand you....

daniel
daniel

im loving them <3

Luis C
Luis C

The Kobe VII's are obviously more orented to a backetball shoe than a shoe to rock and wear all over the place... And just because the AF1's don't "Pop" as much as the KD's, doesnt mean they're aren't as fresh. The 2012 AJ is.. Well, it's hard to look at, which means it's more basketball oriented

aljosa
aljosa

kd's r sooo damn wack the kobes r by far the best i hope lebron gets a year of ther dragon colorways tho

DimeBagOswoosh
DimeBagOswoosh

I'm not so sure. Not trying to knock your opinion, but them forces are pretty fresh too. they're just a lot cleaner. KD's are nice, just a little too funky for me. That's why I would give the forces the vote.

mr.Z
mr.Z

nam shuut the hell up has it ever occurred to u tht he might only like the kd's

la dynasty
la dynasty

this guy still lives at home with his mom

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