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When it comes to the marketing campaign behind Lebron James and Nike, the model has been using an eclectic group of characters dubbed “The Lebrons” that includes Business Lebron, Kid Lebron, Athlete Lebron, and Wise Lebron. The four characters will make a return to the retail shelves this weekend when four different Lebron VI’s are released based off of the Lebron characters. The first of which is this Business Lebron VI which features a mix of luxury materials that one might often find on a suit. Each of the four pairs is limited to 150 worldwide and all four will be released this Saturday, October 25th at six different locations. The six locations include the House of Hoops Harlem, House of Hoops Los Angeles, Niketown Los Angeles, Sportsland (Chicago), Shoe Gallery (Miami), and Next (Cleveland); each door is slated to receive 25 pairs per colorway. via Sole Collector
Color: Black/White-Shadow Grey-Red
More photos below…
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