Charles Barkley is the hilarious glue that holds TNT’s NBA studio shows together. Gary Payton and Chris Webber are easily the two best reasons to tune into NBA TV (aside from obscure first-round playoff games, of course). Webber sometimes moonlights on TNT, dishing it with Sir Charles as well as he did from the power forward position. Webber wore Nikes early in his career, but the *turrible* move to Dada may have cost him a spot in this new Nike ad campaign.
Chuck and the Glove are working together on Nike Basketball‘s W.N.I.K.E. viral net ‘radio station’. The idea is to push for outdoor ballin’ during the summer months and they’ve added to blacktop-geared releases like the Air Zoom Sharkalaid. Enter the Nike Zoom LeBron Soldier III XDR. Along with the new Ultimate Pure Grip rock, the Soldier III’s eXtra Durable Rubber makes it a perfect fit for your blacktop business. W.N.I.K.E. is also pushing the Nike Dream Season, but no word yet on whether Kobe Bryant’s secondary shoe will see an XDR release. via FRESHNESS