Nike – LeBron James More Than A Game Community Day – New York City – Event Recap

Yesterday, the masses gathered in New York City’s Lower East Side as the LeBron James More Than A Game World Tour rolled into town for its second to last stop on the promotional journey. Attendees were treated to a wide variety of activities, exhibits and food, as thousands made their way down to get a look at King James in the flesh. In addition to a visit from LeBron, the event also boasted plenty of other ways to stay entertained from basketball activities, to video games, to a Nike iD station and much more. There were also areas set up to get a free haircut, have your sneakers whitened or slap on some temporary LeBron tattoos, not to mention hang with the guys from the DJ Scratch Academy or have your image inserted into the More Than A Game film via “blue screen.” The Community Day event offered something for just about everyone in attendance with a free concert helping to wrap up the festivities. If you weren’t able to make it down to the event yesterday, you can check out a ton of pics after the jump for a look at what you may have missed.  Via Freshness.