October 15, 2009 BY bam
HSSSSSS. It’s a sound that helped Reebok stay on the forefront of athletic footwear. Quickly being eclipsed by the likes of Nike, Reebok brought about a new innovation in custom fitted sneakers. However this new Pump Technology was not successful in making sales, but rather gave them some spotlight, as The Pump debuted in ’89 at a whopping $200. Even when it was brought back, coincidentally under the Bringback moniker, it just didn’t quite do it for consumers despite the tons of people who found nostalgia in it being the shoe that represented Dominique Wilkins in his golden era.
But with the more current trend era giving much more of a appreciation for (super)hi-tops, Reebok finds it only appropriate to celebrate their 20 years of Pump Technology with the retro of The Pump. The tooling may seem similar to those already familiar with the more popular Pump styles which Reebok has already been pushing for quite some time now. However, this oldie features a much higher ankle structure, but more importantly differing from the latter styles, the air release valve is located on the heel tab rather than on the tongue conveniently right next to the pump itself. More importantly is its apparent superior quality in the materials, certainly more impressive than a bunch of stuff coming out of Nike/Jordan lacking in craftsmanship. With the first colorway coming out in a classic black/white scheme, these are sure to get some more love than its previous drops. Expect these to be dropping in low quantities at select retailers sometime in November. via Crooked Tongues.