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Jordan Fly Wade Media Unveiling

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Earlier today, Jordan Brand held an event at the luxurious Setai Hotel in Miami to officially introduce Dwyane Wade’s first signature Jordan shoe. Media was brought to a suite where in addition to a showcase displaying four upcoming colorways of the Jordan Fly Wade, Dwyane and footwear designer extraordinaire, Mark Smith, were on hand to discuss the details of the shoe and the process behind it. Wade, who signed with Jordan Brand in July of 2009, has been proudly carrying the Jordan flag by wearing the Air Jordan 2010 and 2011 the past two seasons, but we all knew it was only a matter of time before we saw D-3 get his very own shoe.

While Wade said he was honored to be chosen to wear the Air Jordan 2010 and 2011, he was understandably excited to finally get his own signature in the works. Dwyane noted that while he did have signature models during his time with Converse, this was a whole new kind of excitement now that, according to him, he’s “where he wants to be.” Upon getting started with the design process, Wade presented designers Mark Smith and Tom Luedecke with some ideas on what he wanted from the shoe, with the ideas of lightweight and durability emerging as the key elements to best compliment his aggressive style of play.

The shoe now known as the Fly Wade started out as a concept for the Air Jordan 2011, but was later tweaked to become Wade’s sig once the design team decided to take a different approach with this year’s Air Jordan legacy model. At a mere 13 ounces, the shoe was engineered to be the lightest Jordan shoe ever, relying on no-sew heat bonded construction and a variety of synthetic leathers and carefully considered textile materials to provide the desired result. A full-length Phylon midsole helps with the weight as well, with the comfort of the shoe addressed by using a combination of Zoom and Max Air underfoot for optimum ride and performance.

With everything in place to give The Flash an extra footwear advantage heading into the playoffs, Jordan Brand will make the first two colorways of the Fly Wade available for purchase to the public on Thursday May 5th, with at least two additional colorways soon to follow, but the Fly Wade fun doesn’t end there either. On May 29th, the Fly Wade will hit Nike iD, a move that will leave many of the Jordan faithful out there drooling over the prospects of more JB footwear becoming customizable in the future. For now, keep reading for a look at the Fly Wade unveiling down in South Beach and stay tuned for more photos and info on D-Wade’s Jordan signature model coming soon.

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