Nike’s Swoosh Logo Turns 40

June 16, 2011 BY

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“Well, I don’t love it, but maybe it will grow on me.”

It’s hard to imagine that the symbol synonymous with the world’s most storied athletic brand received such a lukewarm welcome from Nike co-founder and chairman Phil Knight when it was designed forty years ago, and equally unbelievable that the Swoosh was designed by a retiree and sold for a mere 35 bucks.  And yet it’s fitting that the brand with which many of modern sports’ great legends are tied, traces its instantly recognizable insignia back to a story every bit as unlikely as say, the sustained dominance of Michel Jordan.  Click on the jump below to see a video from back in 1983 capturing a celebration at Nike headquarters in Beaverton, Oregon in honor of Swoosh scribe Carolyn Davidson and do your best right-place-right-time imitation by checking back with Sneaker News on the reg.  via Freshness/Oregonian


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