Nike Sportswear Ice Cream Truck

June 22, 2011 BY Aaron Hope

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Please ignore the Pavlovian urge to scramble around looking for loose change on your way to run outside and down the street until you find it. That sound you hear in the video after the jump isn’t coming from your local ice cream man, but rather Nike Sportswear’s ‘Always On’ initiative roaming the streets of New York (NJ plates, though, interestingly enough). What kind of delicious treats come in an NSW ice cream truck, you might ask? It’s a good question, and one that will be answered as the Always On Ice Cream Truck makes its runs in the proximity of a variety of prominent parks and events starting this Friday, June 24th and stretching into late August. Grab a push pop and get comfy, then click through to see the teaser video and stick with Sneaker News to see what kind of goodies might pop up.