Aaron Hope 
“It’s always been in our nature to innovate.”
Nike Chairman and co-founder Phil Knight starts his look at Nike BetterWorld with those words, an insight that shows how the pursuit of lighter, stronger and faster shoes for athletes has lead to attention on reducing needless weight, bulk and waste. Nike, Inc. has grown from its humble running-oriented beginnings as Blue Ribbon Sports to the world’s leading athletic supplier, which has opened the door to a truly global supply chain. Knight discusses how the Swoosh came to understand their impact on the world and how the company’s vision for athletes translates to humanity as a whole, and our collective home. Click through to see the video in its entirety and stick with Sneaker News to see what kinds of further innovations Nike has in store.
