Aaron Hope 
“I’m born to win/Yes, we gon’ win/No, the game can’t stop right here.”
The chorus line from newly signed MMG member Stalley’s “Born to Win” seems appropriate for this new Nike Sportswear video starring Lamar Odom. In “Always On: Lamar Odom”, we see the Lakers big man retrace his Queens, New York roots to the place where his game was born to win. LO didn’t stop when trouble at UNLV had his college career in jeopardy, nor when early Clippers, Heat and Lakers teams struggled to be considered serious contenders, and all this hard work and persistence paid off with two NBA Championship rings. Will Odom and the Lake Show capture a third title with their fourth NBA Finals run in five years? That depends largely on the ability of negotiators to settle the NBA lockout, but you can rest assured that for NBA stars like Lamar Odom quietly working to get ready for whenever the upcoming season starts, it’s ‘Always On’.
