Aaron Hope 
Aside from Swizz Beatz and a select few others with exclusive contracts, rappers can be seen sporting as many sneaker brands as guest MCs on their albums. Just because you’re collaborating with Jay-Z doesn’t mean you gotta give 50 Cent the silent treatment, and switching back and forth between footwear choices is even easier. Just ask Kendrick Lamar, the up and coming young artist we just showed you giving props to adidas Originals’ new boots, who’s seen here repping Jordan Brand and their big release for Black Friday 2011: the Air Jordan III Retro ‘Black Cement’. Lamar got his at least a week early as these images from last Friday’s soldout show at LA’s Music Box prove; will you make the necessary preparations to ensure you get a pair of Black Cements before they run out of stock?
