Nike Sportswear ‘Always On’ – Amar’e Stoudemire

The reason that so many huge names shrivel under the Big Apple spotlight is because New York demands success, and the local media tends to offer ‘tough love’ more than perhaps any other city.  In other words, it’s ‘Always On’, and New York Knicks forward Amar’e Stoudemire has blossomed on the big stage.  STAT’s responsible for bringing the Knicks back to postseason prominence, and you can rest assured knowing he’s living the good life with all the other Gotham residents once again proud of their home team.  Nike Sportswear got up with Amare for a day in his NYC life, a trek that includes tattoos, fine art and some tasty looking foods, plus several other scenes all set to a new track by French Montana.  Click through to see the latest ‘Always On’ promo and let us know if you think the Knicks are a serious contender for the Eastern Conference crown in 2012.