LIVESTRONG x Nike – 15th Anniversary Footwear

January 10, 2012 BY

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In 1996, Lance Armstrong was diagnosed with cancer. A few years later, he embarked on a legendary run of seven-straight Tour de France titles. In what might be the greatest personal come-back in the history of sports life, Lance Armstrong’s Tour de France domination served as an inspirational tool to the millions suffering from cancer, but Armstrong had ‘support’ in his mind earlier, as he started the Lance Armstrong Foundation on January 8th, 1997. Nike has been a long-time supporter of the foundation and has committed itself to Lance as an athlete and an advocate, and today, they celebrate the fifteenth anniversary of the Lance Armstrong foundation by releasing a limited edition set of apparel. the Nike Air Max 2012, Nike Trainer 1.3 Mid (not picture), Nike WMNS LunarFly+ 3, and Nike WMNS Free TR Fit 2 are featured as the highlight footwear pieces of this great collection, which should go on sale very soon. Continue reading for a look at the footwear as well as a list of fifteen ways to ‘LIVESTRONG’.

15 ways to LIVESTRONG:

1. Support LIVESTRONG by purchasing a wristband for $1.
In 2004, Nike launched the LIVESTRONG yellow wristband to help raise awareness and funds for LIVESTRONG. The wristband became a global phenomenon, with Lance and other athletes, celebrities and individuals from all walks of life joining what LIVESTRONG CEO and President Doug Ulman calls “the democratization of philanthropy.”

2. Wear the LIVESTRONG Collection.
Nike created the LIVESTRONG collection of training apparel, footwear and accessories in 2008. Rooted in performance and style, the collection has grown tremendously since the iconic yellow LIVESTRONG wristband debuted in 2004. To date more than 84 million wristbands have been distributed and $100 million raised for the cause. Nike’s LIVESTRONG collection is available atwww.nikestore.com and select retailers around the world.

3. Learn from LIVESTRONG.
Visit www.livestrong.org to learn about the disease, what you can do to support and help others living with cancer, and how Lance’s fight inspired him to begin LIVESTRONG.

4. Seek help from LIVESTRONG.
LIVESTRONG provides free, confidential, one-on-one support to anyone affected by cancer. Visitwww.livestrong.org/gethelp.

5. Train for LIVESTRONG.
Amplify your training with the team LIVESTRONG feature on the Nike Boom app. Lance will motivate you as you train to meet your fundraising goals and you can spread the word through your social networks.

6. Compete for LIVESTRONG.
Visit www.livestrong.org/team and sign up to run, walk or bike in a team LIVESTRONG event happening across the country.

7. Take action with LIVESTRONG.
Find out what’s already going on in your area or find out how to organize your own event to raise funds for LIVESTRONG. Visit www.livestrong.org/takeaction.

8. Donate to LIVESTRONG.
A donation to LIVESTRONG can help raise awareness and provide essential support to people affected by cancer. Make an online donation or explore other ways to give at www.livestrong.org/donate.

9. Follow Lance on Twitter @lancearmstrong.

10. Follow LIVESTRONG CEO and President, Doug Ulman, on Twitter  @dougulman.

11. Follow LIVESTRONG on Twitter @livestrong.

12. Join LIVESTRONG on Facebook – www.facebook.com/livestrong

13. Share your story using #whyilivestrong.

14. Show your support for LIVESTRONG on World Cancer Day, Feb. 4, 2012.

15. Get a check-up. Go to your doctor for routine cancer screenings.

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