Welcome to the #KobeSystem – Behind the Scenes

January 16, 2012 BY

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“Where do you go from the top? You go . . . over the top.”

And what if you’re already really successful? Just thank Kobe Bryant. The Black Mamba formally welcomed us to the #KobeSystem over the weekend in a tongue-in-cheek setting that blends a Tony Robbins-style motivational speech with a bit of Oprah under-your-seat giveaway. Tony himself was on hand, as were a bunch of other extremely successful folks like Sir Richard Branson, Kanye West, Paul Rodriguez and Serena Williams, along with the comic stylings of Aziz Ansari. You might not think that a quirkily ironic video like this would even need comic relief, but Aziz’ lines are well placed and bring us full-circle on all the teaser videos we saw last week. Click through to see more and be on the lookout for more Nike Kobe VII System ‘testimonial’ videos in the weeks to come.

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Filed under: Basketball Kobe Promo

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