Nike Basketball Inside Access: Basketball’s Deep Roots In The Philippines

February 5, 2013 BY

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Nike Basketball’s Inside Access series continues with this rare look into the profound influence of the sport in the Philippines – one of the most hoop-crazed nations in the world. It’s a sport that was present in daily physical education curriculum as far back as 1910, when the American colonial government first introduced the sport to the nation, and today, it’s a sport weaved into daily life, with an astounding 81% of the population claiming to be fans. Basketball participation exists on several levels – from basic pick-up games to pro tournaments, and with Nike Basketball’s presence, American stars like Kobe Bryant, LeBron James, and Kevin Durant have become iconic figures – with Kobe’s signature shoe line being a particular favorite. Today, the basketball craze in the Philippines has reached the digital realm, with the Nike Basketball Facebook page in the country being one of the most active in the world. Take a look through the gallery of rare imagery of Kobe Bryant and Nike Basketball in the Philippines below.


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