Brendan Dunne 
The Nike Air Max line has long been a favorite out in Europe and the bubble bottom sneakers are a frequent sight on the streets of any given metropolis across the pond. Celebrating Europe’s embrace of Tinker’s innovation is the new Nike Air Max ‘Home Turf’ collection. The group consists of three separate collections paying tribute to London, Milan, and Paris, respectively. Included are a few OG silhouettes like the Nike Air Max 1 and the Nike Air Max 90, but the set is dominated by hybrid and newer styles such as the Nike Air Max 2013, which even sees its bubble borrowed in the brand new Nike Air Max 1 2013 and the Nike Air Max 97 2013. Continue reading to get a full look at the entire set, which launches at select NSW spots on February 15th, with a wider release scheduled for March 27th.
The Nike Air Max London collection merges Nike’s Hyperfuse material with an intricate combination of textiles to create a mix of matte and shine on the Nike Air Max 1 HYP, the Nike Air Max 90 HYP, the Nike Air Max 1 2013 and the Nike Air Max 95. Taking inspiration from the contrasting grit and luxury of modern London, the traditional colors of London’s bustling public transport system blended with premium textiles reflect the mingling of a city’s diverse community by way of mass transit.
For Paris, the Nike Air Max HomeTurf Paris collection uses Nike Hyperfuse construction to play with tonal hues of blue and black paired with bold naval-inspired stripes on the Air Max Classic BW, Air Max 90, Air Max 2013 and Air Max 1 HYP. Refined details like suede uppers, waxed canvas laces and washed-out accents mimic the city’s understated and timeless aesthetic.
Honoring Milan’s tradition of craftsmanship, The Nike Air Max Milan collection features rich suede uppers with vibrant neon details on the Air Max 97 2013, the Air Max 1, Air Max 97 and Air Max 90. Inspired by the muted tones of the city’s architecture and the vibrant pop colors of the city’s fashion and art industries, the result is a subtle yet noticeable line of footwear that seamlessly blends with the fashion-forward masses who flock to Milan year after year.
via NIKE Inc
