Reebok is showing signs that its restructuring process emphasizes the brand’s strengths. The Pump line has been on the rise since the 20th anniversary capsule a few years back, and this classic technology has thrived on a variety of late ’80s and early ’90s models since. The (Insta) Pump Fury is particularly hot at the moment, the success of this 1994 throwback and its Reebok Pump Fury HLS update evident in recent collaborations and upcoming previews. This new release comes as something of a surprise, but its Spiderman-ish color palette is a familiar one for this techy classic, and you can see more after the jump before buying at select RBK retailers like Extra Butter.
Reebok Pump Fury HLS – Black – Red – Blue
Aaron Hope
February 21st, 2013 (updated)
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