May 22, 2014 BY Aaron Kr. / 10
Transitioning a sneaker from its originally intended athletic purposes over into the lifestyle category is a common practice these days, but we’ve only scratched the surface of the possibilities. The materials, colors, and prints that we’re seeing on shoes these days are pushing boundaries with each new season and making models that have been around for decades seem fresh and relevant in today’s market.
As brands take strides to stay progressive with their aesthetic choices, more times than not, it seems to be the classic formulas that win out, but it’s when those two philosophies meet that some of the most intriguing ideas surface. Rather than trying to reinvent the wheel, it can be more impactful to instead reinterpret a time tested concept in a way that feels new and innovative.
Easier said than done, but the Social Status x Play Cloths team-up on the seldom-seen Reebok AXT manages to do just that with a bold take on the denim sneaker motif. Sure, we’ve seen plenty of denim-based shoes in recent years, but none that have been done quite like this. With the full upper draped in blotchy acid washed denim, the shoe achieves a strikingly unique look that instantly contorts the essence of the AXT in the process.
Blending elements of the Play Cloths catalog and Social Status‘s history in the denim game, their three-way Pump AXT collaboration is set to release this Saturday, May 24th through their respective retail channels with a wider release the following weekend at select Reebok accounts. We caught up with Social Status owner, James Whitner, to discuss the shoe, the shop’s relationship with Play Cloths, and more, so continue on for the full interview and a gallery of Pump AXT preview shots.