How Kevin Durant’s Stardom Rose At Nike

August 19th, 2014 by

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Is Kevin Durant prolonging his stay at Nike, or will he move on to different pastures? That’s still the big question that remains unanswered this offseason, and amid reports of day-long stays at the Under Armour headquarters and KD’s recent push of Nike gear in his personal Instagram, your guess is as good as ours. What we do know is that his time at Nike has been more than fruitful; since 2007, Kevin Durant has become a huge star off the court with the help of the Beaverton brand, and the combination of Durant’s massive talent and Nike’s shrewd maneuvering that has created a true superstar in basketball culture.

Recent reports have Nike sales of anything billed “KD” to be $175 million in 2013 in the U.S. market along. That huge rise is a true testament to Durant’s global fame, and it’s looking like that generated profit is only looking to rise. But it goes beyond shoes: it’s his high regard within the brand brass that had him play a role in a major campaign in 2011, his philanthropic endeavors in his hometown and in Oklahoma City, and his youthful exuberance that make him such a likable guy. Take a walk through KD’s history and Nike, and you’ll see just how a kid from PG County became a worldwide star.

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