Jordan Brand Takes Over Vegas With “First To Fly” Event

Remember that elephant print Air Jordan truck and Marvin the Martian’s spaceship that were spotted in Las Vegas last week? It was all for the “First to Fly” event in conjunction with the Vegas AAU tournament this past weekend. Held at the Brooklyn Bowl on the Las Vegas Strip, the First To Fly event in promotion for the Jordan Super.Fly 4 featured the “Kaboom Room” where a virtual dunking experience displayed the power of each participant’s dunk on a gigantic LED wall and court. AAU players and the general public could also give the Super.Fly 4 a trial run and shop at a special Jordan Brand consumer experience complete with the latest Jordan performance gear and Marvin the Martian apparel. As for special amenities for the players, Jordan Brand treated the AAU participants to a premium players’ lounge including a massage area, barber shop, video games, and plenty of bowling while the games were being held at nearby Rancho High School. Check out a full recap of the First To Fly event below.