Concepts’ ASICS Art Basel Pop-Up Went All Out To Give You A Sneakerlord Experience

Double parked Lamborghinis and piles of cash stacked high to the ceiling – it’s a safe assessment that Boston-based Concepts wanted to live the luxurious Miami lifestyle when they set up their collaborative ASICS pop-up for Art Basel this past weekend. Both the ASICS Gel Respector “Verde” and “Black Widow” released at the temporary spot to take advantage of the Art Basel scene in a rented out Miami mansion. A lucky selected set of customers were brought to the space by bus, blindfolded until they arrived at the secret location. Check out a full recap of what the Concepts team rightfully believes is their most ambitious pop-up to date and stay tuned for a possible widespread release of each colorway in the future.